Sheridan Mordew Wiki
- Sheridan Mordew, 24, from Sunderland, arrived in Dubai
A fitness influencer who survived the third lockdown to work in Dubai is back to multipliers as other social media stars have done the same.
Sheridan Mordew, a 24-year-old personal trainer from Sunderland, arrived in Dubai on January 2 just days before the third national lockdown and planned to film live workout programs to inspire clients in the UK.
Since then, the social media star who has led ‘Shape Up With Sher’ has been sharing glamorous, sunny content with her Instagram followers while enjoying the comfort of restrictions in the United Arab Emirates.
Sheridan flew from Manchester with his initial plans to stay two weeks, but now aims to be there by the end of March in hopes that everything will be better when he returns.
I was doing lessons in my garden during the first isolation, she explained. I was doing live workouts but then when the second crash occurred, I couldn’t do anything but live stuff. I said, “Why don’t you go to Dubai?” I thought.
I was already doing live training from home, but I knew I could do it from Dubai. It didn’t matter where I was in the world. ‘
Sheridan initially went to Dubai for eight days in December and returned home before returning in January.
She is currently staying in an apartment where she regularly does live workouts for home clients and says she finances the trip herself.
The fitness fanatic said: ‘Other personal trainers may not necessarily jump on a plane to Dubai to introduce themselves. They can do something at home and take pictures in the mirror. There is not much you can do.
So I thought: “How can I find customers who will benefit me by starting a business in my area?” Mental health and physical things aside, booking a trip to Dubai is business.
That way I can increase my clients so when I come back at the end of March, when the gyms start reopening, I’m pretty sure I can keep things online when I come back to the UK. ‘
Since then, the fitness star has seen the number of clients grow and she believes being in Dubai helps motivate and inspire those involved.
He explained that ‘it also motivates them to be in Dubai’. “Many girls” Oh my God! It’s so inspiring to be in the sun when everyone is stranded at home. ”
Sometimes I feel guilty and feel I shouldn’t be here because it’s unfair to everybody, but at the end of the day they may also go out.
I would just say do what makes you happy. During the lockdown, I was going through a difficult period – my job was falling and I wasn’t making that much money since classes were closed at the beginning of the year.
The only way to be happy was to do what I did but be in the sun, get fresh air, exercise, go to the gym.
This made me happy mentally and physically happy. For this reason, I make everyone happy because I motivate people. So I say just do what makes you happy – nobody can judge what makes you happy. ‘
With gyms, bars, restaurants and clubs open, Dubai has attracted a number of British influencers seeking to escape the national lockdown and take advantage of opportunities to sell merchandise at closed-to-home locations.
‘Basic business trips’ got people to travel from the UK, but social media stars got some backlash from locked-in individuals who used this as a reason for their travel.
But Sheridan says critics may not understand the industry and the need to be in such places to sell products.
She said: ‘A lot of people sitting at home are watching the broadcasts – it might be a little jealous, I don’t know – but I often think they don’t understand the business side of things.
They just see it as a lifestyle. Influencers get paid per post. So if they need to promote products such as bikinis, they need to promote certain clothing, specific items, in order to get paid.
They won’t earn that money by sitting at home. She should be on the beach to promote the bikini, should be in nightclubs to promote the outfits. They get their money this way.
The person who says “Don’t do this, don’t do this” … still makes money where he is, but this influencer has to make money by doing what he does. Nobody has the right to judge.
Many influencers have nothing else to return to. Personal trainers are their own business for what they look like.
So, if you’re not in shape as a personal trainer and don’t take pictures and good content on the beach then you won’t be able to make money.
“You have to be where you can make money – it’s not sitting on the sofa at home watching Netflix.”